Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. Michael Pletka is manager of Customer Business Development at the Xerox Production Systems Group. Data-Driven Print is their answer to the question of how to overcome the strategic and operational barriers that have impeded growth in this media form by leveraging digital printing technology to deliver customized printed communications. This book, the second volume in the Printing Industry Center Series, documents the current use of personalization and custom communication while identifying the best practices, best prospects, and associated business models for delivering value to printing clients.

“Data-Driven Print is an excellent and comprehensive view of the world of personalized communications as they relate to print. Whether you are a marketing executive, senior manager in an advertising agency or a print services provider, this book will arm you with facts and strategies that will help you capitalize on and benefit from this rapidly growing segment of business communications.”

— Cary Sherburne, WhatTheyThink.com

“An outstanding compendium of credible, relevant, third-party industry research—all in one convenient place. It’s what every savvy print services provider should know about adopting and succeeding with data-driven print.”

— Robert Wagner, Xerox Corporation