Business

Personalization
Personalization

Personalization

by Patricia Sorce
Price: $18.00

Book details

Publisher: RIT Cary Graphic Arts Press (November, 2009)
ISBN-13: 978-1-933360-40-9
Binding: Softcover
Pages: 248
Size: 5.5 x 8.5
Shipping Weight: 0.6

Press

“In a world where marketers are trying to cut through the media clutter and reach consumers, Dr. Sorce’s book does an excellent job of explaining the importance of delivering a relevant message . . . and blends case histories with critical business concepts to educate the market on both how and why companies need customized communications solutions that have measurable results.”
— Barbara Pellow, InfoTrends

“As a printer trying to assess our strategy in the variable data market, this book was a superb reference in helping our group understand key concepts.”
— Lem Richards, Digital Marketing and Print Solutions

Front Cover
Front Cover

It Isn't Just Business, It's Personal

by Arunas A. Chesonis, David Dorsey
Price: $14.99

When you put people first, you win. When you operate by the highest principles, you'll see the results in the bottom line. When you put a caring heart into how you operate - in your organization and your community - you build the only true foundation of long-term success. This is how PAETEC Communications has enjoyed an astonishing rise during an era when telecommunications has become an ethical, legal and financial quagmire. In this book, CEO Arunas Chesonis and his people tell how, by following a handful of basic ethical principles, their company has emerged as an example of how to succeed in the twenty-first century, not just in telecom, but in any industry.

Book details

Publisher: RIT Cary Graphic Arts Press (January, 2007)
ISBN-13: 978-1-933360-18-8
Binding: Laminated paperback
Pages: 172
Size: 6 x 9 in.
Shipping Weight: 0.8

Table of contents

Foreword by Albert J. Simone, vii
Introduction, ix
 PART ONE: CARING CULTURE
1. Put People First, 3
2. Be a Family, 25
3. Commit to Community, 45
 PART TWO: OPEN COMMUNICATION
4. Keep the Door Open and Listen, 53
5. Tell More Th an Most, 65
6. Share the Knowledge, 71
 PART THREE: UNMATCHED SERVICE AND SUPPORT
7. Make It Personal, 85
8. Lead at All Levels, 95
9. Respond with Care and Character, 107
 PART FOUR: PERSONALIZED SOLUTIONS
10. Build the Future Together, 123
11. Make Everyone a Change Agent, 127
12. Let Customers Help Lead, 133
 Afterword: Looking Back and Looking Forward, 153
Epilogue: Th e More We Change, the More We’ll Stay the Same, 159
About the Authors, 63
Acknowledgments, 165
Index, 167

 

 

Front Cover
Front Cover

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Back Cover

The School of Hard Knocks

by Russell Olson
Price: $29.99

The evolution of Eastman Kodak Company's pension investment program from the inception of its pension plan in 1928 through 2004. The author, Russell L. ("Rusty") Olson, a consultant on institutional investing, retired in 2000 as director of pension investments, worldwide, for Eastman Kodak Company. Olson had overseen Kodak's pension funds since 1972. Over the 1980s and 1990s (and through 2004) Kodak's pension fund was one of the best performing pension funds in the United States. Kodak made contributions to its pension fund in only two of the 22 years, 1983-2004, and it is one of the best-funded corporate pension plans in the country. For more than 30 years Olson has also worked with a range of endowment funds. He was named one of America’s nine best pension officers by Institutional Investor magazine in 1987 and was Investment Management Institute's first "Plan Sponsor of the Year" in 1993.

Book details

Publisher: RIT Cary Graphic Arts Press (January, 2005)
ISBN-10: 1-933360-01-1
ISBN-13: 978-1-933360-01-0
Binding: softcover
Pages: 114
Size: 6 x 9 in.
Shipping Weight: 0.4

Table of contents

Foreword, xi
Preface, xiii
1. The Early Years, 1
2. The Turning Point, 19
3. The Road to Diversification, 35
4. The Roaring Nineties, 63
5. The Turn of the Century, 79
Appendix 1
Investment Policy Statement for Kodak's
Pension Fund as Revised in January 2000, 85
Appendix 2
Annual Rates of Return on Eastman Kodak
Company Pension Trust Fund, 1961-2003, 90
Index, 93
 

cover
cover

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back cover
printing processes section
"the Value of Print" section

The New Medium of Print

by Frank Cost
Price: $18.00

Print is so familiar that it remains invisible to the average person. Frank Cost, associate dean of the College of Imaging Arts and Sciences at Rochester Institute of Technology and co-director of the RIT Printing Industry Center, has often wished for a small, fun-to-read book to give to people who were thinking about the world of print for the first time. Most of the available introductory books concentrate heavily on the technology, but say little about how people actually use print, let alone why. The New Medium of Print is a new kind of book: it provides an introduction to the underlying systems for the creation and distribution of print, as well as an exploration of its many and varied contemporary uses. This book is the first in the Printing Industry Center Series: a co-publication of RIT Cary Graphic Arts Press and RIT Printing Industry Center.

Book details

Publisher: RIT Cary Graphic Arts Press and RIT Printing Industry Center (January, 2005)
ISBN-10: 1-933360-03-8
ISBN-13: 978-1-933360-03-4
Binding: softcover
Pages: 272
Illustrations: 37 illustrations and tables
Size: 5.5 x 8.5 in.
Shipping Weight: 0.8

Table of contents

Part one: the creation, production, and distribution of print
Content
Formatting
The Print Production Input Supply Chain
Printing Processes
Print Finishing
Print Distribution
Part two: the uses of print
The Value of Print
Publishing
Marketing Communications
Large Format and Outdoor Advertising
Advertising at the Point of Purchase
Printing in the Office
Currency and Security Documents
Apparel and Decorative Products
Non-graphical Applications of Print
A New Industry Emerges

Includes index and references