The Graphic Design Archives Chapbook Series celebrates the achievements of key design pioneers whose work is collected in the Special Collections department of RIT Libraries. From the inaugural acquisition of the Lester Beall Archive in 1986, RIT’s holdings have grown to include the work of eighteen designers. Extensive collections of personal papers, business records and artwork by Lester Beall, Will Burtin, George Giusti, and Cipe Pineles form the cornerstones of the Archives.

This book introduces photographers, print-makers, and other graphic artists to the creative possibilities of image editing and presentation. The focus is on how meaning can be created and shaped if the emphasis is placed on the totality of the visual experience rather than by looking at each single image in isolation.

Visual Communication: Perception, Rhetoric and Technology, Diane Hope sets a standard for theoretical exploration far too few scholars attempt.

When you put people first, you win. When you operate by the highest principles, you'll see the results in the bottom line. When you put a caring heart into how you operate - in your organization and your community - you build the only true foundation of long-term success. This is how PAETEC Communications has enjoyed an astonishing rise during an era when telecommunications has become an ethical, legal and financial quagmire. In this book, CEO Arunas Chesonis and his people tell how, by following a handful of basic ethical principles, their company has emerged as an example of how to succeed in the twenty-first century, not just in telecom, but in any industry.

Print is so familiar that it remains invisible to the average person. Frank Cost, associate dean of the College of Imaging Arts and Sciences at Rochester Institute of Technology and co-director of the RIT Printing Industry Center, has often wished for a small, fun-to-read book to give to people who were thinking about the world of print for the first time. Most of the available introductory books concentrate heavily on the technology, but say little about how people actually use print, let alone why. The New Medium of Print is a new kind of book: it provides an introduction to the underlying systems for the creation and distribution of print, as well as an exploration of its many and varied contemporary uses. This book is the first in the Printing Industry Center Series: a co-publication of RIT Cary Graphic Arts Press and RIT Printing Industry Center.